About the IASC
Created by the mayors of Portland, Ore., and Vancouver, Wash., the International Air Service Committee was established in an effort to build and maintain nonstop international air service between Portland International Airport and Europe, Asia, Mexico and Canada.
The committee’s recruitment efforts have demonstrated to the various carriers that international service to PDX would provide a strong market opportunity. Specific examples of those efforts included: A risk mitigation strategy by the Port of Portland; pledges of corporate support by the business community to use the nonstop international service; and marketing support provided by Travel Oregon, Travel Portland and the Port of Portland.
Today the team is focused on recruitment and retention of nonstop international service at PDX that provides access to global markets, and represents a significant economic impact to the region in terms of jobs and investment.
When a community is the smallest city in the country with year around scheduled nonstop service to both Europe (Amsterdam) and Asia (Tokyo) it can’t sit back and just hope the airline operating those routes will sustain the service.
That’s why Portland International Airport’s International Air Service Committee launched an innovative and aggressive “I Fly Nonstop” strategy. Created to generate support for the nonstop flights to Tokyo and Amsterdam, both operated by Delta Air Lines, as well as connections to most of the major business centers and tourism destinations throughout Asia and Europe, the campaign features two popular social media tools; a Facebook fan page and a blog at iflynonstop.com.
On the blog and Facebook page, international business and civic leaders, and elected officials from throughout the region share their thoughts and travel recommendations for Amsterdam, Tokyo and Guadalajara. Additionally visitors to social media may also find information about the airport’s seasonal nonstop flights to London, Reykjavik, and Frankfurt. There are helpful tips on what to do, where to eat, and ways to make overseas travel easier, smarter and stress-free.
“The reality is, airlines will cancel service that is not providing an adequate return on the investment, moving the airplanes and flights to another market in hopes of better financial results,” said Curtis Robinhold, deputy executive director of the Port of Portland and co-chair of the International Air Service Committee. “It is literally a ‘use-it-or-lose-it’ situation. We feel an urgency to go the extra mile to build awareness of these nonstop routes and keep these flights here.”